Do you need web site for your business? The answer is Yes, if you do have a business, you should build one.
A website is working 365 days in year, 24 hours a day and will expose your business to potential customers.
Top reasons to have a Web site:
- Provide up-to-date product information available to customers
- Puts You Ahead of Local Competition
- To Establish A Presence
- Inexpensive Advertising
- To enhance your customer service
- To sell online
- To reach a specialized market
- Get More Coverage
The main challenge is to drive relevant traffic to your site. Today there are great tools that can help you with this challenge. For example PPC:
Lets say that you have pizzeria and you want to advertise on the internet – with tool like Google adwords you can target your ads to show only when peoples that living on your area are looking in Google for pizza.
You can target also according to demographics.
On the PPC model you pay only when someone click on your ads. When someone clicks on your ads he reaches to your web site (you must have web site).
So with web site and PPC program you can drive relevant traffic in a few min and convert this traffic to sells.
Your website is an important part of your business. Make sure you treat it as such.