How to Sell eBook Online?
On the following post I’m going to show you how to cause a lot of internet marketers to promote your ebook.
I love the affiliate network idea. It’s a win win situation; publishers (affiliates) can generate income from other people’s products, and merchants (vendors) get a lot of marketers that promote their product.
The best affiliate network to sell digital products (products like: eBooks, downloadable software’s, Online courses and more) is ClickBank that founded in 1998 and have great reputation. For merchants (in your case the ebook writer) ClickBank provide payment processing, tracking and reporting tools, and access to a large base of publishers (affiliates).
ClickBank take 7.5% +$1 from each transaction (sell). For example:
You set your ebook price to: $100.
ClickBank take 7.5% + $1 = $8.5
You have chosen to pay a commission of 50% to your affiliates, so 50% of the remainder ($91.5) goes to the referring affiliate, which equals $45.75 and you will earn $45.75 on the sale.
Here are the steps you need to take in order to sell your ebook via ClickBank:
1 – Create web site with at least two pages pitch page (landing page) and thank you page. Here you can find tips to build effective landing page.
2 – Register as a ClickBank Vendor here
3 – Make payment link – ClickBank will handle the transaction, all you need to do is to insert your payment link.
4 – Fill information about your ebook.
5 – Test your payment link.
6 – Request product approval- Once your product will approve, it will be listed in the ClickBank Marketplace and ready for affiliates to promote.
* ClickBank Charge $49.95 for activation (One-Time fee)
Summary:
The advantage of selling ebook online is that you don’t have to pay any manufacturing or distribution costs. Once you’ve write the ebook, everything you sell is virtually profit!
ClickBank provide great help resources, simply visit the help section and you will find detailed explanation on each step you need to take in order to sell your ebook online (I described them briefly, on the help section you will find detailed instructions).
Click here to register in ClickBank
More leading affiliate programs you should consider:
Clickbooth – is a leading CPA (Cost Per Action) network. To become affiliate in this network you need to pass few tests (get average score above 80!). this guarantee the quality and level of Clickbooth affiliates.
clixGalore – Merchants can choose suitable promotion packages according to their affiliate marketing budget and goals. In clixGalore – More then 20,000 affiliates
ShareaSale – great affiliate network for small and medium sized merchants.
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Tips to Build Effective Landing Page
In the following post you will find tips that will help you to build effective landing page.
Simplify your content – Keep it short, simple, and to the point. Put your most critical landing page elements in the upper 300 pixels of the page.
Focus on the benefits – focus on the benefits of your products/services (not features) keep in mind that your visitors are already interested and if you will provide them clear benefits, they will buy.
Use Testimonials – testimonials help to create trust on your landing page. Please avoid using made up testimonials. Good way to get real testimonials is to give your product for free for few peoples and ask them to try the product and send you short testimonial
Quick Load – You should verify that your landing page loads quickly. Shrink images, use good web hosting with enough band width.
Use short video – peoples prefer to watch instead of reading. Creating short video (no more than 2 min) will improve your conversions. It’s recommended to start the video on auto play (start automatically)
Clear call to action – clear call to action is crucial for the landing page success. It’s recommended to use multiple calls to actions on the page.
Remove Navigation – Your goal is to turn your visitors into conversions, you want that the visitor will be focus, avoid having other advertisements and limit the exit points.
Money back guarantee – You must show that you confident with your product to build the customer trust. Provide clear money back guarantee (60 days money back guarantee is recommended).
Create urgency – Suggest special price or special bonus for peoples that will buy now.
Suggest special bonuses – offer related products and a bonus.
Analyze and optimize – use tracking tool like Google analytics to analyze your traffic and optimize your landing page. It’s recommended to create more than 1 landing page and split testing.
Useful tip – Goal testing
It calls the 5 seconds rule. Take few peoples that you know (family friends…) and let them watch your landing page for 5 seconds. Then minimize the page and ask them what the purpose of the page was. If they understand the purpose of the landing page it’s mean that the page is good. If they are unclear, you need to improve it.
Landing page optimization for Pay Per Click campaigns:
Make sure your ad and your landing page are closely correlated -
Add the main keyword to the headline
Add the main keywords to the page Meta tags.
Add privacy policy
Summary:
The landing page is one of the most important components of your campaign.
Good landing page will make the difference between making money to losing money.
SEO For Mobile Devices – Best Practices
In this post I’m going to show you how to do basic seo for mobile devices and notify Google on your mobile site.
The world is going mobile, more and more peoples around the world are using their mobile devices to browse and search the network.
Mobile sites use different format from regular desktop sites.
Here are The Top 5 Basic SEO For Mobile Devices Tips:
1 – Create Mobile Sitemap – highly recommend to visit Google mobile sitemap page.
2 – Verify that Googlebot can access your site – Google are using Googlebot-Mobile” to crawl mobile sites. You should allow Googlebot-mobile” to access your site (it’s recommended to allow any user-agent to access)
3 – Check that Google can recognize your mobile URLs – Google check that each URL is viewable on a mobile phone before including it on their mobile site index. You should check that your DTD (Doc Type Definition”) in is in mobile format like: compact HTML or XHTML Mobile.
4 – Redirect mobile users to mobile version – when mobile user accesses the URL of the desktop version, you should redirect him to corresponding mobile version of this page (please make sure the content of the mobile version and the desktop version matches as closely as possible)
5 – Switch content based on the user agent – user agent is a piece of software used to identify the browser, spider or any other program accessing the web content. Switch content based on the user agent mean that you are using the same URL for mobile and desktop and the user agent changes the content / format, mobile user see the mobile page format and desktop user will see the desk top format.
For example: you can access this page from iPhone and from your desktop and you will see that on the same URL you see different formats. I’m using the WPtouch Plugin that is switching the content based on the user agent. Here you can read how to make your site mobile optimized easily.
If you own mobile optimized web site, you can make money as an affiliate. MobPartner, is and affiliate network specializing on offers for the mobile market. all the offers have mobile optimized landing pages.
Summary: Making your site mobile optimized will increase your revenue. use the above tips to do the SEO for mobile devices properly and you will get free traffic from the search engines.
Recommended links:
Top Paying Affiliate Programs
On the following post your are going to discover the current top paying affiliate programs.
The top paying affiliate programs are usually from competitive niches that rolling a lot of money. These niches are: forex, casino, gambling, poker and web hosting.
when checking affiliate program, it’s important to check the following parameters:
1 - Company reputation and history - especially important on the gaming / casino and forex niches.
2 - Commission structure.
3 - Level of affiliate support
4 - Marketing tools quality
5- Statistics - you don’t want to “fly blind” – good real time statistics could make the difference between losing money to making money.
Top Paying Forex Affiliate Programs:
 | Commission plans: Up to $200 CPA 25% Revenue share Sub affiliate Commission base : 20% 4 levels down! (It's similar to MLM, with major difference - you don't need to buy anything!!!) + Good affiliate support + Good marketing tools + Great real time and conversions statistics. |
 | Commission plans: $250 CPA 20%-30% Revenue share (depend on your volume) Sub affiliate Commission base : 10% + Great affiliate support + Good marketing tools - No real time statistics |
 | Commission plans: $125 CPA 15% Revenue share Sub affiliate Commission base : 5% + Good affiliate support + Good marketing tools - No real time statistics |
Top Paying Web Hosting Affiliate programs:
| Name | Affiliate Network | Sale |
|---|---|---|
| iPage | Clickbooth | $115 |
| 1&1 | pepperjamnetwork | Up to $300 * |
| Omnis | CJ | *100 |
*Depend on the package
I seen a lot of questions on affiliate forums if it’s Worthwhile to get into competitive niche, or it’s better to look for non- competitive niches.
According to my opinion, if you are internet marketer with some experience, you have Patience and you think long term – you defiantly should get into one of the competitive niches.
Let’s take the forex niche for example: let’s say that you open a blog about forex trading and start to SEO it in order to bring it to the first page of the search engines (on specific phrases). Right, it will take you time and a lot of effort to reach the first page, but think on the potential – the forex market have turnover of over $3 trillion a day!!!, which mean that with good blog you can make a lot of money by promoting the leading forex platforms, promote any other product that is related to the forex / trading industry, or sell ad space (the bids on forex keywords are high)
Summary: When choosing affiliate program, it’s important to check the company reputation and history, especially on niches with high competition. The above programs have a good reputation and history.
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Dead Link Checker – Easy Ways To Find Dead / Broken Links
On the following post I’m going to show you 2 easy methods to check your web site links.
Google don’t like Dead / broken links, in other words – broken links affecting your page rank (you can read about this on Google Webmaster guidelines). So, how could you check and monitor your web site links?
Option 1 – If you are using WordPress platform you can use the broken link checker plug-in (it’s 100% free plug-in). The broken link checker plug-in monitor your site links and notify you about broken links.
Option 2 – using LinkTiger service – the LinkTiger service check your web site for broken links every day and notify you about broken links. You don’t need to install anything on your web site.
What are the advantages of LinkTiger on the free broken link checker plug-in?
1 – Centralized management – The wordpress plug-in only checks the site it is installed on, while LinkTiger checks a whole list of sites and sub sites and reports on 1 pages instead of having to open a broken link report for each site
2 - Check Links On Different Formats – LinkTiger checks links in PDF and MS Office files.
3 – Checks Internal Links – In addition to external links, LinkTiger check also internal links.
4 – Not depends on the web site platform – because LinkTiger is an external service, you can use it to monitor broken links on any platform you are using including customized sites.
5 – Support – like any other paid service, link tiger provide support and this is important in case of problems / question.
LinkTiger is a paid service and the small package cost $2.95 / Mo.
Is it worth to pay for this service? I think that the best way to decide is to try it. LinkTiger give 15 day FREE trial, so you can try it and decide if it’s good for you, To start evaluating LinkTiger, Click Here.
Summary:
Web masters investing a lot in order to build quality links and doing all other on page and off page SEO tasks in order to increase their page rank. A lot of them don’t pay attention to broken links and lose, because Google gives broken links high importance.
It doesn’t matter what link checker you prefer (plug in, paid service, custom script…) just do it and check your site links.
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How To Make Your Web Site Mobile Optimized
On the following post I’m going to show you fast & easy way that I’m using to make my sites mobile optimized.
These days the traffic from mobile phones is increasing, more and more peoples own smartphones with very good internet capabilities, and access the web from their mobile devices.
The Main problem: Mobile devices have a different screen layout than desktops. Sites that looks great from your desktop, look not so well from mobile device with lower resolution and small screen. I’m sure that if you surf from your mobile device to site that is not mobile optimize and need to scroll from side to side in order to see the content, you usually leave this site quickly because the user experience is bad.
As you already know, I’m a real fan of WordPress, all my sites build on WordPress.
When using WordPress as your platform, it’s easy to make your content mobile optimized.
There is simple Solution that makes it easy to optimize your web to mobile devices – it calls WPtouch, a WordPress Plug in that automatically optimizes your WordPress site. WPtouch support the popular touch based smartphones like: iPhone, iPod touch, Android, Palm and BlackBerry Storm.
All you need to do is to install the plug in (if you are familiar with WordPress you probably know that installing plug in it’s a simple process that take less than a min) and your site is mobile optimized!!!
After installing the WPtouch plug in you will see the WPtouch admin panel under your WordPress dashboard. Using this admin panel, you can easily control and customize WPtouch plug in.
So, basically with the WPtouch plug in, visitor that visits the site from mobile device will see different page layout than visitor from desktop.
Tip – One of the coolest options in the plug in is the ability to set different ads for visitors from mobile devices. It’s important to put ads that have mobile optimized landing page (according to my experience when visitor from mobile device click on ads that have regular landing page – you get poor conversion rate)
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Below you can see my blog from iPhone. as you can see the layout is different and the ads are also different (you can see the ads on top, and there are also ads on the bottom):
Summary: It’s a waste to lose the increasing traffic from mobile devices because your web site / blog isn’t mobile optimized. WPtouch is a perfect solution to make you web site mobile optimized. I encourage you to access my blog from your desktop and than from iphone, and see the difference (it took me few min to configure this).
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Tips For Writing Winning Ad Copy
On the following post, I’m going to show you important tips that will help you writing winning ad copy for your PPC campaign.
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1 – Put your keyword on the headline – this will cause your headline to become bold and to be stands out from the others ads.
2 – Try to include your keyword on the ad body – keyword on the body will become bold, and this catches the surfer eye.
3 – Use your Display URL as part of your ad copy – the display URL is important part of your ad copy, use it to include your keyword (the same idea – keyword on the URL become bold and catch the surfer eye)
4 – Avoid spelling errors – you must provide good first impression, check your spelling.
5 – Capitalization – capitalizing the first letter of each word will make your ad look more attractive and professional.
6 – Use powerful keywords – like: Discover, Reveal, Guaranteed, Easy, Fast, Time Limited Offer, How To, Download Now.
7 – Use Numbers – Numbers tend to attract attention. Include pricing, percentages or any other number that apply.
8 – Strong call to action – It’s important to include strong call to action. For example: “Order Today”, “Learn More”, “Grab Your Copy Now”.
9 – Keep on correlation between your ad copy and the landing page – you can write great ad copy, get high CTR but have no conversions (sales)… because your landing page is not correlated to your ad.
Below you can see example of good ad copy. the keyword = “last Minute Hotel Deals“. as you can see the fact that keyword included on the headline, body and destination URL, grab the visitor attention and ad copy stands out from the other ads.
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Free & Easy Screen Recorder
On this post I’m going to show you free screen recorder that you can use in order to record your screen.
Screen recording is a great way to show peoples how to do specific actions on their computers. Peoples prefer to see a video instead of reading written manual.
Freez Screen Video Capture is a free screen capture / recording tool that enable you to record screen activities (including sounds). You can record any part of the screen.
Freez Screen Video Capture advantages:
1 – Easy to use – it’s really easy and intuitive to use this software
2 – The output is on AVI format – on most free screen capture that I know, the output format is .mp4. I’m using Microsoft movie maker to edit videos and the movie maker not support mp4 (at least for now…) while it support AVI.
3 – 100% free to use.
Below you can see how simple is to use this screen recording software. you only need to launch it, click on “Record”, mark the section of the screen you want to record and save it as AVI file.
Jing is another good utility for screen recording. Jing have free version that you can download from here
Summary:
Screen recording is a great way to create training videos, demos, manuals, etc. Freez Screen Video Capture is great free that can help you record your screen and create your training videos.
To download click here.
Animoto – Free Way To Create TV-quality Videos
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Demographics marketing – Tip to Improve Conversions
On the following post, I’m going to show you easy way to make demographics marketing research that will help you targeting your campaign.
Advertising to targeted potential customers will increase your CTR and conversion rate dramatically, and in most cases, this is the difference between losing money campaign and a successful campaign.
Today most advertising platforms suggest you at least to target according to gander and age. So how can I know the demographic profile of the potential buyer?
This is important question and there are free tools that can provide us the answer. One of the best tools is quantcast. You simply enter the site url, and quantcast return you the site demographic information.
Here is an example: for this example I picked earth4energy – a digital product from ClickBank that teach how to build solar panels. Now I want to check the demographic information of the site visitors (in order to build targeted campaign).
1 – Go to: http://www.quantcast.com
2 – Write the domain URL on search box and click View
3 – Click on “see demographic”
As you can see below, we can see clearly that we should target our ads to Male on age 35 and above:
* Quantcast give a lot of more information like: level of income, the percentages of visitors with college degree, and more that can help you to do better targeting on ads platforms like facebook and other social media networks.
How To Check Affiliate Program?
There are huge number of affiliate networks and independent affiliate programs, so
How can you know if specific affiliate program / network is good or not?
The following points will help you to choose the right affiliate program:
1 – Check the program / network reputation – do a research and check the company history and reputation.
2 – Check if they provide dedicated affiliate manager – this is an important point, dedicate affiliate manager is key point for success. The affiliate manager has high interest to help you succeed and in most cases he will provide you valuable info and will help you to succeed.
3 – Promo tools – check the quality on the promo tools. Do they provide good banners on verity of sizes? Do they have dedicated landing pages? Do they provide article / mailers?
4 – Various payment plans– Do they provide verity of options? Do they offer PayPal?
5 – What kind of referral links they are using? – The best is using a life time cookie, a minimum of 3 months cookie (you need to take into account that most surfers not buying on their first visit)
6 – Check their response – send them a question regarding the program and see their response.
7 – Reports and statistics – reports and statistics are important when you want to optimize your campaign, check if they provide real time statistics.
8 – Traffic allowed – check what kind of traffic allowed (PPC, contextual, organic, e-mail…) and see if it suitable to the method that you are using.
9 – Do they offer 2end tier affiliate program? – Two-tier programs reward you for both referring other affiliates to as well as end customers. 2end tier affiliate programs increase your revenue potential
Most important – read the program / network terms and conditions.
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