Leading Forex Affiliate Programs

Tips For Writing Winning Ad Copy

On the following post, I’m going to show you important tips that will help you writing winning ad copy for your PPC campaign.

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1 – Put your keyword on the headline – this will cause your headline to become bold and to be stands out from the others ads.

2 – Try to include your keyword on the ad body – keyword on the body will become bold, and this catches the surfer eye.

3 – Use your Display URL as part of your ad copy – the display URL is important part of your ad copy, use it to include your keyword (the same idea – keyword on the URL become bold and catch the surfer eye)

4 – Avoid spelling errors – you must provide good first impression, check your spelling.

5 – Capitalization – capitalizing the first letter of each word will make your ad look more attractive and professional.

6 – Use powerful keywords – like: Discover, Reveal, Guaranteed, Easy, Fast, Time Limited Offer, How To, Download Now.

7 – Use Numbers – Numbers tend to attract attention. Include pricing, percentages or any other number that apply.

8 – Strong call to action – It’s important to include strong call to action. For example: “Order Today”, “Learn More”, “Grab Your Copy Now”.

9 – Keep on correlation between your ad copy and the landing page – you can write great ad copy, get high CTR but have no conversions (sales)… because your landing page is not correlated to your ad.

Below  you can see example of good ad copy. the keyword = “last Minute Hotel Deals“. as you can see the fact that keyword included on the headline, body and destination URL, grab the visitor attention and ad copy stands out from the other ads.

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One Response to “Tips For Writing Winning Ad Copy”

  1. [...] – Create your ad copy – here you can find tips for writing winning ad copy. [...]