Affiliate marketing- Affiliate Marketing is a popular method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts.
Blog – Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily
Content Network – is a group of websites that have agreed to display advertising on their web pages for a fee.
CPA – Cost Per Action is cost to an advertiser for a specific action taken by a user who has responded to an ad.
CPC – Cost Per Click Is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website. This is one of the most popular methods of online advertising.
CPM – cost per thousand impressions
CTR - Click Trough Ratio, it is the ratio between the number of displays of an advertisement and the number of clicks on that specific advertisement
* Abbreviated as CPM (the letter “M” in the abbreviation is the Roman numeral for one thousand).
Google adwords –Google advertising platform, gives you the ability to advertise to people searching on Google.
Google Analytics – Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website
Geo targeting - is a way for search engine or website to display content specific for a geographical location
Landing page - sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link.
Lead - A lead, in a marketing context, is a potential sales contact. Someone that expresses an interest in your product or services
Link Building – is the process of creating inbound links to ones own website.
Media Buy – is the purchase of advertising space in a media venue
Microsoft AD Center – Microsoft advertising platform, gives you the ability to advertise to people searching on the MSN and Windows Live networks
Opt – In email - Marketing term for promotional emails that the visitor wants to receive by signing up on the mailing list.
Page Rank – is a value that Google assigns to a web page based on the importance of the page on the internet that is determined by the number of incoming links to that web page and few other factors.
Pop Under – A variation on the pop-up window, which opens a new browser window hidden under the active window. Pop-unders do not interrupt the user immediately and are not seen until the covering window is closed.
SCO – Search Engine Optimization is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines
Viral Marketing – marketing phenomenon that facilitates and encourages people to pass along a marketing message.
Web 2.0 – The second generation of the World Wide Web, especially the movement away from static webpages to dynamic and shareable content and social networking
Webinar – Short for Web-based seminar, a webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web.
Yahoo Search- – Yahoo advertising platform, gives you the ability to advertise to people searching yahoo.